World of Brands - Yokohama

Since 1917, Yokohama has stood for technologically advanced products that embody a deep passion for the automotive world.

For over a century, Yokohama has collaborated with leading premium vehicle manufacturers to develop tires that deliver optimal performance and are perfectly tailored to diverse requirements. Through innovative technologies, Yokohama ensures the highest standards in safety, performance, sustainability, and environmental protection.

Yokohama offers sustainable mobility solutions for every application. Exceptional performance and environmental awareness go hand in hand. Whether in daily life, on trips, during sports adventures, or on road trips, Yokohama delivers the perfect tires to make every journey an extraordinary experience.

About the Yokohama Brand

Driven by innovation and an uncompromising commitment to performance, Yokohama produces premium tires for discerning customers who demand exceptional quality and precision. The brand represents high-performance products with advanced technology, offering unmatched safety, durability, and comfort. Through close collaboration with leading automotive manufacturers, Yokohama ensures its tires meet the highest standards for various applications.

With a comprehensive product range tailored to different driving conditions, Yokohama combines Japanese engineering excellence with a relentless pursuit of perfection. Thanks to Best4Tires, these premium tire solutions are available to business customers at attractive prices.

Yokohama's Commitment to the Environment

Yokohama is dedicated to Corporate Social Responsibility (CSR), adopting a long-term approach to foster a sustainable society while pursuing steady growth. Our CSR slogan, "Caring for the Future," aligns with the United Nations Sustainable Development Goals (SDGs), underscoring our commitment to addressing societal challenges through our business. Each team member values family, community, and the environment, working daily to harmonize operations with societal and environmental needs.

As we advance the SDGs with our stakeholders, we are committed to enhancing both our social and corporate value. Yokohama’s Environmental, Social, and Governance (ESG) initiatives have garnered international recognition, and we have proudly maintained a 16-year inclusion in the FTSE4Good Index Series.

Yokohama as the ATP Tour's First Official Tyre Partner

Yokohama is honored to be the first Official Tyre Partner of the ATP Tour, an organization that captivates over a billion tennis fans worldwide with its elite tournaments. Known for our unwavering dedication to performance, we leverage this partnership to amplify our global presence, offering fans exclusive experiences at key tournaments, including the Rolex Monte-Carlo Masters, Internazionali BNL d’Italia, Cinch Championships in London, Hamburg Open, and the prestigious Nitto ATP Finals in Turin.

Yokohama’s Innovative Technologies

With state-of-the-art facilities, Yokohama pushes the boundaries of material development and tyre design, aiming for breakthrough technologies.

Our BlueEarth technology, featuring the Nano Blend Compound, combines optimal performance with reduced environmental impact. The BluEarth-ES ES32 tyre was also awarded "Best Tires for City Cars" at the 2023 Customer Choice Awards, recognizing its innovation and superior performance.